A great tool to test the functions of your site and receive some important feedback about how well your site performs is NetMechanic.
A useful piece of information related to your Website covers load time. How fast is the server, serving up the pages of your Website? How many servers need to be contacted for the user to download files and images? Are your images optimized for the Web. Although the vast majority of users are employing broadband, they are only so forgiving when waiting for a new site to load. When performing its review, NetMechanic provides a low score to any site with Web pages that are over 40K in size. As important is that Google will only serve up search results that will allow consumers to get the information they desire very quickly.
Another key thing to know is if the HTML code on your site is working. Again, NetMechanic will review and provide feedback as to the usefulness of the code used to build your site and if there are errors, it will even make suggestions on how to fix them. Google also penalizes and will not serve up pages from sites with clunky or error-ridden code.
Not everyone uses Internet Explorer and the number of people choosing to turn their backs on Microsoft products is growing at an astounding rate every month. You and your Web developer need to be aware of how your site looks across all the major browsers because the difference can be significant. The list of major browsers includes Chrome, Firefox, and even Safari on the Mac.
NetMechanic can find all the 404 errors where a page from a link cannot be found. Broken or dead links are messy, an annoyance for users, and if you serve one of them up, expect to lose that user instantaneously. No one is going to take time out of there busy schedule to send you an email highlighting the fault.
It is up to you to stay on top of this and now you have a tool with which to do it.
Here is a tip for you to do early in your efforts to become an Internet Marketing professional.
After you have tested your own site using NetMechanic use it to spy on your competition. Examine how they fare in comparison. Is it possible to see a relationship between their Google positioning and the faults found by NetMechanic? This sort of competitive analysis is priceless yet available for free with a few clicks of the mouse and should be performed to be No 1 on Google.
In order to help you, I will continue to post (on this blog site) tips and techniques I have obtained and learned from My Go-To-Market Partners as I became an Internet Entrepreneur and built aspenIbiz, my online business, along with my various Web 2.0 properties and affiliate web sites. Together, these tips will provide a traffic formula that will improve your Page Ranking and drive qualified leads to your website.
In closing, be sure to meet me at my website, WhoIsMikeFarrell, read more posts about my Internet Marketing activities, and learn how to be savvy with your money, like the insiders.
I hope you enjoyed the article and please be sure to share it with anyone that you think would benefit from this message.