Many webmasters argue that including a site map allows users to bypass their well-thought-out navigation paths and that users therefore are not subjected to the full, all-powerful magic of the sites. This is nonsense. If visitors to your site can not find what they want in a very limited amount of time, they are going to leave and probably not come back.
If the Googlebot can not find a way through your website, it is not going to hand around too long either and Google certainly is not going to contact you with a follow-up courtesy call to make sure that everything is fine.
If you offer a site map, yes, some users may miss out on great offers, witty copy, and stunning images but they will get to where they want to go. They still may partake in your promotions and appreciate your huge range of offerings but not right now. Be patient.
Likewise, if the Googlebot can index your entire site, which it can do easily through a site map, it is going to rank you higher on many more keyword searches. And that is what you want.
You can never reinforce things too many times on a website and it is therefore a shrewd maneuver to include the site maps as part of your help page, even if it has its own link or button on the home page. Users do not think alike. Some will spot the different references and others will assume that you have hidden it within the help pages. Most importantly, be sure that there is a direct link to the site map from the home page or index page of your site.
Here is a tip for you to do early in your efforts to become an Internet Marketing professional.
If you do not already have a site map, you must create one. A map can be created using the software tool used to create your website. If developers have created your site, you can ask them to map out the site using the information they used when they built the site. Finally, you can get a free site map at xml-sitemaps in return for advertising their service. If you already have a site map featured on your site, make sure that the locations are clickable and bring the user and Google to that page. This is how to provide a site map to be No 1 on Google.
In order to help you, I will continue to post (on this blog site) tips and techniques I have obtained and learned from My Go-To-Market Partners as I became an Internet Entrepreneur and built aspenIbiz, my online business, along with my various Web 2.0 properties and affiliate web sites. Together, these tips will provide a traffic formula that will improve your Page Ranking and drive qualified leads to your website.
In closing, be sure to meet me at my website, WhoIsMikeFarrell, read aspenIbiz BlackBox that has more posts about my Internet Marketing activities, and learn how to be savvy with your money, like the insiders, at aspenIbiz the Conspiracy For Your Money Blog.