It is important to buy and create keyword heavy supplemental Web sites to capitalize on the words and phrases users actually type into a Google search.
Now on top of this, you have been applying many other ideas and content to your main Web site with additional individual Web pages relating to your keywords.
These pages have been noticed by the search engines and have high Page Ranking on Google.
Great! So what happens next?
By now you will have realized that your home page is not necessarily the most relevant page for every visitor. So be sure that you are optimizing each of the pages on your site so that the relevant page for a keyword search is being returned by Google. This is the first step toward taking over the world.
What you want to be aiming for is not to just be No 1 on Google but to own every page and every reference in the natural and organic space. In an ideal world, you want total domination of search results for all the relevant keywords.
By using supplemental sites and optimizing each page on a site, you are offering the searcher, using your keywords, a variety of content from a variety of separate and independent, but related, Web sites and pages.
It does not matter which one the searcher decides to click on, you have a lock on them and the competition is way down the list … probably not even in the running.
Web site optimization is the name of the game involving a few supplemental sites with strategic use of search optimization techniques to see movement in your rankings. As you tweak your site, your competitors tweak their site. This is why resting on your laurels is impossible. SEO (Search Engine Optimization) tends to be an addictive habit … you need to perform it again and again or someone is going to know you off the top spot.
Here is a tip for you to do early in your efforts to become an Internet Marketing professional.
If you operate an ecommerce site, one that generates money, consider launching several new sites with different domain names and set of different but related keywords. By following standard SEO practices such as filing in the name, description, keywords, and text body fields … and using keywords in the correct places, you will be surprised by your increased Page Ranking. For a minimal investment, you will be able to have many of the top Page Rankings on the Google Search Results Page. This is how to stack the pages in your favor to be No 1 on Google.
In order to help you, I will continue to post (on this blog site) tips and techniques I have obtained and learned from My Go-To-Market Partners as I became an Internet Entrepreneur and built aspenIbiz, my online business, along with my various Web 2.0 properties and affiliate web sites. Together, these tips will provide a traffic formula that will improve your Page Ranking and drive qualified leads to your website.
In closing, be sure to meet me at my website, WhoIsMikeFarrell, read aspenIbiz blogspot that has more posts about my Internet Marketing activities, and learn how to be savvy with your money, like the insiders, at aspenIbiz the Conspiracy For Your Money Blog.